Style Guide

Not sure what lashes you want?
You're in the right place.

Explore lash styles, discover what you like, and find your perfect starting point.

The looks

The lash styles

Why does styling matter?

Every set adds length and fullness. Styling is the decision about where that length goes, and it's where a set stops being lashes and becomes a look. The same lashes can make an eye look more open, more lifted, wider or softer.

Good styling suits the person wearing it, balances the face and keeps both eyes even. Every quiz result comes from these ten looks, each one a lash technique paired with a mapping shape, then tailored to you.

01

The Barely There

Classic · Natural Eye

One extension on each natural lash, kept light and close to your own length.

02

The Everyday

Classic or light Hybrid · Natural Eye

A little more fullness than your natural lashes, soft enough for work, gym and weekends.

03

The Soft Lift

Light Hybrid · Kitten Eye

Light Hybrid texture with a gentle rise towards the outer corner.

04

The Wide Awake

Hybrid · Doll Eye

Length focused through the centre of the eye for an open, rounded look.

05

The Wispy One

Hybrid with wispy spikes · Squirrel

Longer spikes through a softer base for texture and movement.

06

The Full Volume

Volume · Natural Eye

Handmade fans for a fuller, fluffier lash line with a soft edge.

07

The Statement

Volume or Mega Volume · Cat Eye

High-density fans and strong contrast. Lashes that read from across the room.

08

The Soft Brown

Classic or Hybrid in brown · Natural Eye

Brown or brown-black extensions for definition with less contrast.

09

The Wildcard

Hybrid or Volume with colour · Squirrel

A black base with colour woven through, usually towards the outer corners.

10

The Naturally Yours

Lash lift and optional tint · No extensions

No extensions. Your natural lashes are curled from the root and can be tinted darker.

Behind the scenes

Lash mapping

Why does mapping matter?

Mapping is the plan for where the longer and shorter lashes sit along your lash line. It shapes the look, and it's a separate choice from how full your set is.

A lash map is the style written down. The lash line is divided into sections and each section is given a length, from the inner corner to the outer corner, in millimetres. Under each style below is its map, the same plan your artist marks on the gel pad.

A map is a starting point: your artist moves every length up or down together to suit your natural lashes, and the shape stays the same.

Natural Eye

The lash map

Natural Eye lash map

Natural Eye

Balanced · 7 8 9 10 11 11 10 9 8 mm

Follows the natural lash pattern, with the longest lengths through the centre. Fuller and longer, without changing the eye shape.

Works with almost any eye. A safe starting point.

Doll Eye

The lash map

Doll Eye lash map

Doll Eye

Open eye · 7 8 9 10 11 12 12 11 10 9 mm

The longest lengths sit through the middle, making the eyes look larger and more open.

Often explored for almond and monolid eyes, or downturned eyes to bring the focus to the middle.

Squirrel

The lash map

Squirrel lash map

Squirrel

Lifted peak · 7 8 9 10 11 12 13 12 11 10 9 mm

Starts short, builds to the longest length just past the centre, then shortens again. A popular style that suits most clients.

Often explored for hooded or downturned eyes, where the peak lifts the eye.

Cat Eye

The lash map

Cat Eye lash map

Cat Eye

Elongated · 7 8 9 10 11 12 13 mm

Lengths build gradually to the longest lashes at the outer corner, giving a lifted, elongated look.

Often explored for round or upturned eyes wanting elongation.

Kitten Eye

The lash map

Kitten Eye lash map

Kitten Eye

Soft lift · 7 8 9 10 11 12 11 mm

A softer cat eye. Lengths build towards the outer corner, then drop one step at the very end so the corner isn't weighed down.

Often chosen for a subtle lift, or for round eyes wanting a little length.

Fox Eye

The lash map

Fox Eye lash map

Fox Eye

Swept · 7 8 8 9 9 10 11 12 mm

Stays short from the inner corner until past halfway, then climbs quickly to the longest lengths at the outer corner for a sleek, swept look.

Often explored for almond or downturned eyes wanting a sleek lift.

Behind the scenes

Eye shapes

Why does eye shape matter?

The same map looks different on every eye shape. Your eye shape is the starting point for your curl and your map, and choosing for it helps balance the face: lifting a downturned eye, opening a smaller eye or softening a round one.

Most people are a mix of shapes, so treat these as starting points, not rules. When we design your set, we look at your eye shape alongside your natural lashes and the look you love.

Almond

Almond

Longer than wide, with slightly tapered corners.

Most maps work. A great canvas to try anything.

Round or prominent

Round or prominent

Closer to even in width and height, and the whole iris is often visible. Prominent eyes, where more of the eye and lid show, sit here too.

Kitten or cat maps elongate. Doll maps make them rounder still.

Hooded

Hooded

A fold of skin sits over the crease and can partly cover the lid.

Squirrel or kitten maps lift where the lashes stay visible.

Monolid

Monolid

Little or no visible crease, with a smooth lid from lash line to brow.

Doll or open-eye maps with a good curl show off the lashes.

Upturned

Upturned

The outer corner sits higher than the inner corner. The eye already has a natural lift.

Cat, kitten and fox styles enhance the lift that is already there.

Downturned

Downturned

The outer corner sits lower than the inner corner.

Doll or squirrel maps bring the focus to the middle. Lift the outer corner with curl rather than length.